Johnnie Walker Blue Label’s, The Gentleman’s Wager ad is awash with the opulence and luxury associated with the brand. The two gentlemen, Jude Law and Giancarlo Giannini, look like they were to the manor born and I know hundreds who would want to trade places with them. With more than 800 thousand views in 2 days, one wonders if it’s the star power pulling the views in or the premise. One thing is for certain, with lingering shots over the bottle and whiskey tumblers, Blue Label’s association with the finer things in life is stronger than ever.
Television has ruled the advertising and marketing world for decades. Emotions run high every time people talk about Future of TV. Digital Natives believe that the TV is dead or going to die very soon. Analogue Missionaries argue vehemently against it and proudly preach that Digital is a new kid on the block but TV will always be dominant. Interestingly, Digital Immigrants are caught in between and undecided on the future as well as which group they would support. I’m Digital Native and have been part of this debate for many years. I have been researching this topic for years and have spoken to many experts to get objective views … Continue reading »
Big data is big in almost every possible sphere of business and marketing. Conferences are loaded with sessions on big data. Online and print journals are filling up pages advocating big data. Industry analysts are bullish about it. And even fresh university graduates are throwing in big data in resumes and interviews. It is almost positioned as a magic potion that is going to solve most business and marketing problems. Needless to say marketers are excited about it and trying to embrace it quickly. Agency executives are busy creating decks highlighting their domain expertise and capabilities. Social marketing is not spared from the big data euphoria. I have seen many … Continue reading »
Content suddenly has become flavor of the year and content marketing on social platforms is widely discussed. The entire marketing community seems to have suddenly woken up to this a-ha moment and most brands are now want to create custom content. Agencies are busy developing strategies and ideas to develop and distribute custom brand content. Conference agendas are filled with topics related to power of content and viral marketing. Audience is almost always wanting to know “how to create viral campaigns” and “how can my video become as popular as Gangnam Style.” Most people are looking for easy answers. Industry experts at these conferences usually throw suggestions like “do a … Continue reading »