Small Data Big Data

Small Data Big Data

Big data is big in almost every possible sphere of business and marketing. Conferences are loaded with sessions on big data. Online and print journals are filling up pages advocating big data. Industry analysts are bullish about it. And even fresh university graduates are throwing in big data in resumes and interviews. It is almost positioned as a magic potion that is going to solve most business and marketing problems. Needless to say marketers are excited about it and trying to embrace it quickly. Agency executives are busy creating decks highlighting their domain expertise and capabilities. Social marketing is not spared from the big data euphoria. I have seen many … Continue reading »