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When the first wave of Covid-19 hit Hong Kong in early 2020 none of us knew how far this pandemic would spread and how ...
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Reimagining Customer Journey
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Most customer focused organizations are keen to plot the Customer Journey Map so that they can efficiently deploy their...
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Television has ruled the advertising and marketing world for decades. Emotions run high every time people talk about Fu...
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Small Data Big Data
May 31, 2013
Big data is big in almost every possible sphere of business and marketing. Conferences are loaded with sessions on big ...
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The Art of Asking
May 30, 2013
Great speech by Amanda Palmer. Brands can learn so many things from it....
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Go back to basics or continue to be irrelevant
January 12, 2013
Content suddenly has become flavor of the year and content marketing on social platforms is widely discussed. The entir...