Content suddenly has become flavor of the year and content marketing on social platforms is widely discussed. The entire marketing community seems to have suddenly woken up to this a-ha moment and most brands are now want to create custom content. Agencies are busy developing strategies and ideas to develop and distribute custom brand content. Conference agendas are filled with topics related to power of content and viral marketing. Audience is almost always wanting to know “how to create viral campaigns” and “how can my video become as popular as Gangnam Style.” Most people are looking for easy answers. Industry experts at these conferences usually throw suggestions like “do a … Continue reading »