Blue Label’s luxury appeal

Johnnie Walker Blue Label’s, The Gentleman’s Wager ad is awash with the opulence and luxury associated with the brand. The two gentlemen, Jude Law and Giancarlo Giannini, look like they were to the manor born and I know hundreds who would want to trade places with them. With more than 800 thousand views in 2 days, one wonders if it’s the star power pulling the views in or the premise. One thing is for certain, with lingering shots over the bottle and whiskey tumblers, Blue Label’s association with the finer things in life is stronger than ever.    

Helpouts by Hangouts

Helpouts by Hangouts

Need to consult a doctor? Or learn how to fix your laptop? Or need to figure out how to unblock the drain? All you need is Google Helpouts – paid video chats to get expert opinions! Google’s new service uses the already popular Hangouts technology for bringing service providers to the marketplace. Diversity of services is key to Helpouts’ success and it will be interesting to see how quickly Google gets service providers on board. The important question is, who are these experts, self proclaimed or otherwise, and how will they be identified, verified and certified? Google Helpouts may prove to be extremely successful for a whole host of services … Continue reading »

Go back to basics or continue to be irrelevant

Go back to basics or continue to be irrelevant

Content suddenly has become flavor of the year and content marketing on social platforms is widely discussed. The entire marketing community seems to have suddenly woken up to this a-ha moment and most brands are now want to create custom content. Agencies are busy developing strategies and ideas to develop and distribute custom brand content. Conference agendas are filled with topics related to power of content and viral marketing. Audience is almost always wanting to know “how to create viral campaigns” and “how can my video become as popular as Gangnam Style.” Most people are looking for easy answers. Industry experts at these conferences usually throw suggestions like “do a … Continue reading »