We believe ideas are important. Generating and nurturing ideas is not easy. We believe that marketers miss many opportunities in the digital space because their partners get caught up in silos and end up focusing on tactical executions. IdeaCraft is our approach to digital workshops where we help participants to brainstorm, generate ideas, challenge ideas, nurture and most importantly make ideas actionable. IdeaCraft sessions focus on putting 3H to work – Heart, Head and Hands.