Rini has an accomplished marketing background encompassing 15 years of experience in the media industry having worked with some of the leading organizations. She started her career working with The Times of India Group where she was instrumental in setting up their music (production and retailing), events management, direct marketing, b2c and b2e businesses. She subsequently worked with J.P. Morgan Chase before joining Microsoft Digital Advertising Solutions. She worked as the APAC lead for branding, partner engagement and communication, where she gained valuable insight of the digital industry. Most recently she worked with Starcom Mediavest as a consultant in their digital business. She holds a Bachelor of Engineering Degree in Textile Technology and an MBA from the Indian Institute of Management, Ahmedabad in India. Her interests include travelling, cooking, reading and SCRABBLETM. She lives in Hong Kong with her husband and 2 children. At Convergination she focuses on Strategy Development, Analytics and Client Management.