Discovering Knowledge & Sharing Insights

We believe in both building knowledge & sharing knowledge. We strive to gain knowledge through research, thinking, collaboration and learning. We share knowledge through opinion pieces, papers, cases and workshops. Digital will never get its rightful importance (time and money) unless the Marketers themselves understand it better and master it. Therefore we think sharing knowledge with fellow professionals is key to faster adoption of digital in marketing and business. Our focus is to help organizations build internal capabilities so that they can extract maximum value from their digital initiatives.



It focuses on primary and secondary research to extract insights on human psyche, behaviours, expectations, experiences and aspirations.



It is a social media simulation designed to give near real life experience to managers and challenges them to take decisions.



We spend considerable time understanding trends and thinking forward. We help clients reach the future faster than their competitors.