Blue Label’s luxury appeal

Johnnie Walker Blue Label’s, The Gentleman’s Wager ad is awash with the opulence and luxury associated with the brand. The two gentlemen, Jude Law and Giancarlo Giannini, look like they were to the manor born and I know hundreds who would want to trade places with them. With more than 800 thousand views in 2 days, one wonders if it’s the star power pulling the views in or the premise. One thing is for certain, with lingering shots over the bottle and whiskey tumblers, Blue Label’s association with the finer things in life is stronger than ever.    

Justin Bieber invests in audience

Justin Bieber invests in audience

Justin Bieber, heart throb of millions and social media celebrity, has invested $ 1.1m in a photo sharing social network for teenagers. The network, called ‘Shots of Me’, will make it’s debut on the Apple store later this week. Bieber, who owes his career to social media, might have started a trend here. Bieber is a rage amongst teenagers and has a staggering 46.5 million fans on Twitter, surpassed only by Katy Perry. Notorious for their short attention span, teenagers have been moving away from aging social networks like Twitter and Facebook. With this investment, Bieber has ensured that he will be present on the ‘next big network’ targeted towards teens … Continue reading »

Helpouts by Hangouts

Helpouts by Hangouts

Need to consult a doctor? Or learn how to fix your laptop? Or need to figure out how to unblock the drain? All you need is Google Helpouts – paid video chats to get expert opinions! Google’s new service uses the already popular Hangouts technology for bringing service providers to the marketplace. Diversity of services is key to Helpouts’ success and it will be interesting to see how quickly Google gets service providers on board. The important question is, who are these experts, self proclaimed or otherwise, and how will they be identified, verified and certified? Google Helpouts may prove to be extremely successful for a whole host of services … Continue reading »

Art on idle desktops

Idle Screenings, a free app for Mac and Windows, beams video art straight to the desktop every month. Reminiscent of the screensavers of the 1990s, this app aims to entertain and educate users on art. But screensavers are energy guzzlers – will users opt for strange art over energy conservation?

Future of TV

Future of TV

Television has ruled the advertising and marketing world for decades. Emotions run high every time people talk about Future of TV. Digital Natives believe that the TV is dead or going to die very soon. Analogue Missionaries argue vehemently against it and proudly preach that Digital is a new kid on the block but TV will always be dominant. Interestingly, Digital Immigrants are caught in between and undecided on the future as well as which group they would support. I’m Digital Native and have been part of this debate for many years.  I have been researching this topic for years and have spoken to many experts to get objective views … Continue reading »

Small Data Big Data

Small Data Big Data

Big data is big in almost every possible sphere of business and marketing. Conferences are loaded with sessions on big data. Online and print journals are filling up pages advocating big data. Industry analysts are bullish about it. And even fresh university graduates are throwing in big data in resumes and interviews. It is almost positioned as a magic potion that is going to solve most business and marketing problems. Needless to say marketers are excited about it and trying to embrace it quickly. Agency executives are busy creating decks highlighting their domain expertise and capabilities. Social marketing is not spared from the big data euphoria. I have seen many … Continue reading »